An introduction to the in-between.
If you’re a multi-faceted creative meets business person who’s not sure where you fit in those industries, you’re in the right place 💫
Hello there!
I’m not one for the camera, but I am one for sitting behind my computer and creating inspiring things for long periods of time (hello Sims 2 - anyone else feel me?).
First things first, an introduction.
I’m Chloe Leonard, the founder of Chloe Leonard Studio, singer/songwriter, existential thinker, recovering people pleaser, lover of *most* smoothies, and a Californian currently living in Nashville.
For the longest time, I’ve been wanting to create something MORE.
And as you can see, I have a few various sectors of my life that don’t exactly go hand in hand. Running a branding and web design studio vs. being a musician? Trying to wear my business hat but also trying to honor the artist and writer within me? Can someone please tell me just HOW these things work together?
To be honest, I’m not really sure. But what I do know is that I don’t want to create just another Substack to sell you on my course (don’t worry, I don’t have one … yet). Or to only focus on my musician opinions, random life thoughts and hits of inspiration.
Maybe they don’t work in tandem. OR maybe they will attract a community of people who are curious about all those or even just some of those topics.
Either way, I’m here to share.
Share what I know about owning a freelance design business of 8+ years in hopes of helping you or anyone looking to run their own.
How freelancing is a mirror of the inner work
How I balance personal life, passion projects, and the business
The rules and frameworks that have worked for me and my client projects to keep things on-track and down to a science.
How I support myself as an artist AND a business woman - mentally and physically
and more! Check out my studio website HERE and Instagram HERE.
Share what brands, humans, books, podcasts, music, and anything else that is currently giving me all the feels. But most importantly, how it alllll ties back to branding. For example …
*cough cough* literally anything Merit Beauty or Avaline does - I’m a big Katherine Power fan.
This podcast that blew my mind on wait for it … Costco. More to come on this one :)
The creative direction on Olivia Dean’s new era of music. I mean jaw DROPPING.
PLUS, I’ll share more behind the scenes stories on my own music journey, including released + unreleased songs, and how I’m trying to find my place in the music world.
You can listen to my music on Spotify, Apple Music, or wherever you get your music :)
And share everything in between, as long as it’s real.
Because let’s face it, people know when it’s not.
See you around friends! There’s some free resources, info, and links you might want to explore on the About page of this channel too. Just saying :)
xo
Chloe
Thanks for reading :) If you’re a multi-faceted creative meets business person who’s not sure where you fit in those industries, you’re in the right place.
→ If you’re a designer or freelancer looking for more 1:1 support, explore a 1:1 mentorship with me.
→ If you’re a business aspiring to build a confident brand, inquire to work with CL Studio for your next branding, web, or marketing retainer project.
→ Follow me on TikTok and Instagram for more honest insights + updates
→ Shop all my go-to templates + guides for Branding + Web Design here.